If you have used search engine optimization to increase the ranking of your website on a search engine result page, then chances are you have come across the terms on-page and off-page optimization. If you haven’t, here is a quick yet comprehensive guide to these two features and functionality.
On-page optimization is related to the way your website content appears or is presented to search engines. This covers page content, tile tags, meta tags, heading titles and link building.
· Page content: Quality over quantity is the key when adding content to your website. Original fresh content will receive more attention from crawler and spiders rather than copy pasted content that has been flooded with keyword rich words.
Keywords are important to the search process but you should use them as required. Do not force them into the content just to ensure that your website or page attracts attention. Keyword quality not keyword density is important when creating content for your website.
· Tile tags: Title tags are no more than 70 characters, which appear in the clickable link of the search engine result. You need to ensure that your title tags are relevant and concise.
· Meta tags: Meta tags are no longer as important due to tools such a Panda and Penguin. However, meta tags used to be well described content that supervised the purpose of each page.
If on-page optimization deals with optimizing the website page by page to attract visitors to the website then Off-page optimization is the process of gathering links from other relevant websites to your website and building an online reputation and brand. You can build this awareness via links and social media websites.
Link building: Links can help build the popularity of a website. Acquire links to popular or well known website to increase the trustworthiness of your website such as links to newspapers, educational websites etc. However, make sure that these websites are relevant to your business as non-relevant links will not help increase your ranking.
Social media: Conduct brand building activity on social media websites like Facebok, Twitter, Pinterest. This includes simple forum conversation with past and prospective customers to ad campaigns. Connect these activities to your website to ensure that you receive the adequate amount of traffic.